Factors shaping attitude of voters about celebrity politicians : direct and indirect effects
Saikat Banerjee, Bibek Ray Chaudhuri
| Year of publication: |
2020
|
|---|---|
| Authors: | Banerjee, Saikat ; Chaudhuri, Bibek Ray |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 109.2020, p. 210-220
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| Subject: | Attitude | Celebrity politicians | India | Perceived attributes | Perceived benefits | Perceived image | Political involvement | Political market | SEM | Politiker | Politicians | Konsumentenverhalten | Consumer behaviour | Indien | Wahlverhalten | Voting behaviour | Celebrity-Werbung | Celebrity endorsement | Markenimage | Brand image | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.12.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012238051