Brand love and party preference of young political consumers (voters)
Year of publication: |
2022
|
---|---|
Authors: | Banerjee, Saikat ; Chaudhuri, Bibek Ray |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 19.2022, 3, p. 475-503
|
Subject: | Brand love | Brand trust | Emerging market | Inner self | Political marketing | Social self | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand | Politische Partei | Political party | Wahlverhalten | Voting behaviour | Emotion | Vertrauen | Confidence | Markenimage | Brand image | Persönlichkeitspsychologie | Personality psychology |
Description of contents: | Description [doi.org] |
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