Factors that contribute to managers becoming engaged in unintentional price war
Year of publication: |
2021
|
---|---|
Authors: | Cardot, Rick ; Boland, Dick ; Liozu, Stephan |
Published in: |
Journal of revenue and pricing management. - Cham : Springer Nature Switzerland AG, ISSN 1477-657X, ZDB-ID 2109274-6. - Vol. 20.2021, 4, p. 410-419
|
Subject: | Pricing | Pricing strategy | Decision making theory | Value-based pricing | Entscheidung | Decision | Preismanagement |
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