Value-based pricing and cognitive biases : an overview for business markets
Year of publication: |
January 2018
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Authors: | Kienzler, Mario |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 68.2018, p. 86-94
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Subject: | Value-based pricing | Cognitive bias | Debiasing | Business market | Managerial decision-making | Kognition | Cognition | Preismanagement | Pricing strategy | Entscheidung | Decision | Systematischer Fehler | Bias |
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