Fairness heuristics and the fundamental transformation in interorganizational relationships
Year of publication: |
2011
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Authors: | Crosno, Jody L. ; Dahlstrom, Robert |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 18.2011, 4, p. 313-334
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Subject: | Unternehmenskooperation | Inter-firm cooperation | Franchising | Investition | Investment | Transaktionskosten | Transaction costs | Gerechtigkeit | Justice | Heuristik | Heuristics |
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