Fallstudien zum Innovationsmarketing
hrsg. von Volker Trommsdorff. Unter Mitarb. von: Vittoria von Gizycki ...
| Year of publication: |
1995
|
|---|---|
| Other Persons: | Trommsdorff, Volker (ed.) ; Gizycki, Vittoria von (contributor) |
| Publisher: |
München : Vahlen |
| Subject: | Innovation | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | X, 238 S graph. Darst 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung |
| Language: | German |
| Notes: | Enth. 12 Beitr. |
| ISBN: | 3-8006-1799-4 |
| Classification: | Marketing ; Forschung und Entwicklung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000544673