Family business branding from a signaling theory perspective : an integrative framework
Marco Galvagno, Vincenzo Pisano and Sonia M. Strano
| Year of publication: |
2023
|
|---|---|
| Authors: | Galvagno, Marco ; Pisano, Vincenzo ; Strano, Sonia M. |
| Published in: |
The journal of product & brand management. - Bingley : Emerald, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 32.2023, 5, p. 681-696
|
| Subject: | Bibliometrics | Family business brand | Literature review | Signaling theory | Familienunternehmen | Family business | Bibliometrie | Markenführung | Brand management | Signalling | Markenimage | Brand image | Markenarchitektur | Brand architecture |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JPBM-12-2021-3758 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014315437