Family restaurant brand personality and its impact on customer's eMotion, satisfaction, and brand loyalty
Year of publication: |
2009
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Authors: | Lee, Yong-ki ; Back, Ki-joon ; Kim, Jin-young |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1096-3480, ZDB-ID 2415089-7. - Vol. 33.2009, 3, p. 305-328
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Subject: | Gastronomie | Restaurant industry | Markenführung | Brand management | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Emotion | Strukturgleichungsmodell | Structural equation model | Südkorea | South Korea |
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