Family versus couples : how travel goal influences evaluations of bundled travel packages
Eun Joo Kim, Sarah Tanford and Choongbeom Choi
| Year of publication: |
2020
|
|---|---|
| Authors: | Kim, Eun Joo ; Tanford, Sarah ; Choi, Choongbeom |
| Published in: |
Journal of vacation marketing. - London : Sage, ISSN 1479-1870, ZDB-ID 2093798-2. - Vol. 26.2020, 1, p. 3-17
|
| Subject: | Bundling | heuristics | online purchasing | representativeness | travel decision | travel goal | travel packages | Urlaubsverhalten | Holiday behaviour | Reisevermittler | Travel agency | Tourismus | Tourism | Leistungsbündel | Bundling strategy | Konsumentenverhalten | Consumer behaviour |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1356766719842325 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012166129