Fan identification, Schadenfreude toward hated rivals, and the mediating effects of Importance of Winning Index (IWIN)
Vassilis Dalakas; Joanna Phillips Melancon
| Year of publication: |
2012
|
|---|---|
| Authors: | Dalakas, Vassilis ; Melancon, Joanna Phillips |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 26.2012, 1, p. 51-59
|
| Subject: | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Emotion | Soziales Verhalten | Social behaviour | Messung | Measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009519753