Fan identification, Schadenfreude toward hated rivals, and the mediating effects of Importance of Winning Index (IWIN)
Year of publication: |
2012
|
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Authors: | Dalakas, Vassilis ; Melancon, Joanna Phillips |
Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 26.2012, 1, p. 51-59
|
Subject: | Sportmarketing | Sports marketing | Konsumentenverhalten | Consumer behaviour | Emotion | Soziales Verhalten | Social behaviour | Messung | Measurement |
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