Fan identification, Schadenfreude toward hated rivals, and the mediating effects of Importance of Winning Index (IWIN)
Year of publication: |
2012
|
---|---|
Authors: | Dalakas, Vassilis ; Melancon, Joanna Phillips |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 26.2012, 1 (17.2.), p. 51-60
|
Saved in:
Saved in favorites
Similar items by person
-
The era of consumer entitlement : investigating entitlement after a perceived brand failure
Melancon, Joanna Phillips, (2021)
-
Brand rivalry and consumers' schadenfreude : the case of Apple
Melancon, Joanna Phillips, (2014)
-
Dalakas, Vassilis, (2012)
- More ...