Fans' perceptions of club season membership : implications for sport organisations' revenue management
Year of publication: |
2013
|
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Authors: | Alonso, Abel Duarte ; O'Shea, Michelle |
Published in: |
International journal of revenue management : IJRM. - Olney, Bucks : Inderscience Enterprises, ISSN 1474-7332, ZDB-ID 2193374-1. - Vol. 7.2013, 1, p. 1-17
|
Subject: | Revenue-Management | Revenue management | Sportorganisation | Sport organization | Wahrnehmung | Perception | Profisport | Professional sports | Konsumentenverhalten | Consumer behaviour | Sportmarketing | Sports marketing | Saisonale Schwankungen | Seasonal variations | Fußball | Football |
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