Fans' perceptions of club season membership: implications for sport organisations' revenue management
Year of publication: |
2013
|
---|---|
Authors: | Alonso, Abel Duarte ; O'Shea, Michelle |
Published in: |
International Journal of Revenue Management. - Inderscience Enterprises Ltd, ISSN 1474-7332. - Vol. 7.2013, 1, p. 1-17
|
Publisher: |
Inderscience Enterprises Ltd |
Subject: | club season membership | membership purchase | fans | fan perceptions | National Rugby League | NRL | season tickets | sport organisations | revenue management | professional sports | purchasing intent | product expectations | sport management | sport marketing | sports clubs |
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