The paradoxical relationship between fantasy football and NFL consumption : conflict development and consumer coping mechanisms
Year of publication: |
April 2017
|
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Authors: | Yuksel, Mujde ; McDonald, Mark A. ; Milne, George R. ; Darmody, Aron |
Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 20.2017, 2, p. 198-210
|
Subject: | Fantasy football | Fantasy sport | Conflict | Coping | Grounded theory | Fußball | Football | Konsumentenverhalten | Consumer behaviour | Sport | Sports | Profisport | Professional sports |
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