Fantasy sports and gambling in sport : marketing implications for branding and fan engagement
Amber A. Ditizio (Department of Kinesiology, Texas Woman's University, Denton, TX, USA)
| Year of publication: |
October-December 2016
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| Authors: | Ditzio, Amber A. |
| Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 14.2016, 4, p. 52-65
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| Subject: | Branding | Business Strategy | E-Commerce | Fantasy Sports | Gender Differences | Internet Strategies | Media | Market Segmentation | Revenue | Sport Branding | Markenführung | Brand management | Sportmarketing | Sports marketing | Sport | Sports | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Internet | Profisport | Professional sports | Electronic Commerce | E-commerce |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4018/JECO.2016100104 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011591120