Overview of fashion brand internationalization : theories and trends
Year of publication: |
[2016]
|
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Authors: | Jin, Byoungho ; Cedrola, Elena |
Published in: |
Fashion brand internationalization : opportunities and challenges. - New York : Palgrave Macmillan, ISBN 978-1-137-52336-5. - 2016, p. 1-30
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Subject: | Bekleidungsindustrie | Clothing industry | Globalisierung | Globalization | Markenführung | Brand management | Internationales Marketing | International marketing |
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