Fashion brands in the metaverse : achievements from a marketing perspective
Year of publication: |
2024
|
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Authors: | SanMiguel, Patricia ; Sádaba, Teresa ; Sayeed, Narmin |
Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 15.2024, 3, p. 320-340
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Subject: | branding | digital | fashion brands | marketing | Metaverse | Markenartikel | Brand | Markenführung | Brand management | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Marketing |
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