Fashion involvement, opinion-seeking and product variety as stimulators for fashion e-commerce : an investigated model based on S-O-R model
Year of publication: |
2022
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Authors: | Alanadoly, Alshaimaa Bahgat ; Suha Fouad Salem |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 10, p. 2410-2434
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Subject: | Consumer decision-making | Fashion e-consumers | Fashion involvement | Malaysia | Opinion-seeking | S-O-R model | Mode | Fashion | Konsumentenverhalten | Consumer behaviour | Bekleidungsindustrie | Clothing industry | Textilhandel | Textile distribution | Electronic Commerce | E-commerce | Online-Handel | Online retailing |
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