Extent: | Online-Ressource (144 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Description based upon print version of record Cover; Contents; Chapter 1: Fashion as the Empire of Seduction; Chapter 2: Fashion as a World of Influences; Chapter 3: Fashion and Product Variety; Chapter 4: Overseeing Cost and Price in Fashion Marketing; Chapter 5: Fashion as a Means of Communication; Chapter 6: Managing Channels of Distribution and Enhancing Fashion's Impact; Chapter 7: Leveraging Fashion Equity, the Absolute Benefit; Chapter 8: Handling Managers' Challenges for Successful Fashion Products; Conclusion; About the Author; Notes; References; Index; Ad page ; Cover |
ISBN: | 978-1-60649-904-7 ; 978-1-60649-905-4 ; 978-1-60649-904-7 |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012678425