Fasten your seatbelt : the passenger is flying the plane
Nawal K. Taneja
| Year of publication: |
2005
|
|---|---|
| Authors: | Taneja, Nawal K. |
| Publisher: |
Aldershot [u.a.] : Ashgate |
| Subject: | Passagierluftverkehr | Air passenger transport | Konsumentenverhalten | Consumer behaviour | Fluggesellschaft | Airline | Geschäftsmodell | Business model | Innovation | Preismanagement | Pricing strategy | Vertriebsweg | Distribution channel | Unternehmenskooperation | Inter-firm cooperation | Beziehungsmarketing | Relationship marketing | Luftverkehrsgesellschaft | Flugpassagier | Dienstleistungsnachfrage | Preispolitik |
| Description of contents: | Table of Contents [gbv.de] |
Online Resource
| Extent: | XLII, 221 S. graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index Aug. 2005 : USD 59.95 |
| ISBN: | 0-7546-4528-2 |
| Classification: | Luftverkehr, Raumfahrt ; Unternehmensführung ; Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002811848