Fasten Your Seatbelt: The Passenger is Flying the Plane
Nawal K. Taneja
| Year of publication: |
2018 ; First edition.
|
|---|---|
| Authors: | Taneja, Nawal K. |
| Publisher: |
London : Taylor and Francis, |
| Subject: | Konsumentenverhalten | Consumer behaviour | Passagierluftverkehr | Air passenger transport | Geschäftsmodell | Business model | Beziehungsmarketing | Relationship marketing | Preismanagement | Pricing strategy | Innovation | Vertriebsweg | Distribution channel | Unternehmenskooperation | Inter-firm cooperation | Fluggesellschaft | Airline |
Online Resource
| Extent: | 1 online resource |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-315-25541-5 ; 978-1-351-93696-5 ; 978-0-7546-4528-3 |
| Other identifiers: | 10.4324/9781315255415 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013183068