Faster! : more! : better! : drivers of upgrading among participants in extreme sports events
Francesco Raggiotto, Daniele Scarpi, Michela C. Mason
| Year of publication: |
2019
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|---|---|
| Authors: | Raggiotto, Francesco ; Scarpi, Daniele ; Mason, Michela C. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 102.2019, p. 1-11
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| Subject: | Consumers upgrade | Self-enhancement | Loyalty | Extreme sports | Sportveranstaltung | Sport event | Konsumentenverhalten | Consumer behaviour | Sport | Sports | Beziehungsmarketing | Relationship marketing | Sportmarketing | Sports marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.04.047 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012103799