"Reel"ing it in : the Indian film industry's survival and growth in the post-pandemic era
Hussain G. Rammal, Rajeev Kamineni, Vijay Pereira, Ryan W. Tang, Pervez N. Ghauri
| Year of publication: |
2023
|
|---|---|
| Authors: | Rammal, Hussain ; Kamineni, Rajeev ; Pereira, Vijay ; Tang, Ryan W. ; Ghauri, Pervez N. |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 115.2023, p. 300-311
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| Subject: | B2B networks | COVID-19 | Film industry | India | Institutional theory | Stakeholder theory | Indien | Filmwirtschaft | Coronavirus | Stakeholder |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.10.009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014455083