"Fear of missing out" : antecedents and influence on purchase likelihood
Year of publication: |
2020
|
---|---|
Authors: | Good, Megan C. ; Hyman, Michael R. |
Published in: |
Journal of marketing theory and practice : JMTP. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1944-7175, ZDB-ID 2070142-1. - Vol. 28.2020, 3, p. 330-341
|
Subject: | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Nachfrageinterdependenz | Interdependent preferences | Musikveranstaltung | Musical performance | USA | United States |
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