Uncovering the role of consumer trust and bandwagon effect influencing purchase intention : an empirical investigation in social commerce platforms
Rajesh Anantharaman, Sanjeev Prashar and T. Sai Vijay
| Year of publication: |
2023
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|---|---|
| Authors: | Anantharaman, Rajesh ; Prashar, Sanjeev ; Vijay, T. Sai |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 31.2023, 6, p. 1199-1219
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| Subject: | bandwagon effect | purchase intention | social bonding theory | Social presence theory | trust | trusting beliefs | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Theorie | Theory | Nachfrageinterdependenz | Interdependent preferences | Social Web | Social web | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2022.2070526 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014321946