Feature Fatigue: When Product Capabilities Become Too Much of a Good Thing
Year of publication: |
2005
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Authors: | Thompson, Debora Viana ; Hamilton, Rebecca W. ; Rust, Roland T. |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 42.2005, 4, p. 431-442
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