Features - COVER STORY: EVALUATING EZPASS - Using conjoint analysis to assess consumer response to a new tollway technology
| Year of publication: |
1999
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|---|---|
| Authors: | Vavra, Terry ; Green, Paul E. ; Krieger, Abba M. |
| Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 11.1999, 2, p. 5-18
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