FEATURES - Writing Words for the Web - Unless your customers are contented with your Web content, they won't be rushing to return to your bank's home page over and over again. Effective Web writing is a serious art. A few secrets: Keep it short; provide lots of headlines, subheads and other reader aids and skip the propaganda.

Teens: Give'em Credit - The fiscally precocious teenage market, 30.9-million strong, is the fastest-growing customer segment in the United States. Bank marketers can't afford to ignore it. The sectret of succesfully reaching Generation Y is to look beyond the pierced tongues and dyed half--and to think the way they do.

Bernstel, Janet Bingham, (2002)

FEATURES - Vaulting into a Sales Culture - Converting bankers from order-takers to salespeople: An overview of effective sales management and what needs to be done to create a dynamic sales team.

Bernstel, Janet Bingham, (2001)

FEATURES - Small Business Means Big Business - Banks are finding it increasingly profitable to market their services to the rapidly growing small-business sector. Banks are targeting more online banking services as well as Internet portals to this market segment.

Bernstel, Janet Bingham, (2001)