Teens: Give'em Credit - The fiscally precocious teenage market, 30.9-million strong, is the fastest-growing customer segment in the United States. Bank marketers can't afford to ignore it. The sectret of succesfully reaching Generation Y is to look beyond the pierced tongues and dyed half--and to think the way they do.
| Year of publication: |
2002
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|---|---|
| Authors: | Bernstel, Janet Bingham |
| Published in: |
Bank marketing : ... an affiliate of American Bankers Association. - Chicago, Ill. : American Bankers Association, ISSN 0888-3149, ZDB-ID 3950785. - Vol. 34.2002, 2, p. 14-19
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