Fee or free : when should firms charge for online content?
Year of publication: |
April 2017
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Authors: | Lambrecht, Anja ; Misra, Kanishka |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0025-1909, ZDB-ID 206345-1. - Vol. 63.2017, 4, p. 1150-1165
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Subject: | pricing | online media | countercyclical | Internet | electronic commerce | paid content | paywall | Electronic Commerce | E-commerce | Preismanagement | Pricing strategy | Online-Handel | Online retailing | Online-Marketing | Internet marketing | Gebühr | Charges | Social Web | Social web |
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