Feeling mixed but not torn : the moderating role of construal level in mixed emotions appeals
Year of publication: |
2010
|
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Authors: | Jiewen Hong ; Lee, Angela Y. |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 37.2010/11, 3, p. 456-472
|
Subject: | Konsumentenverhalten | Consumer behaviour | Emotion | Kulturelle Identität | Cultural identity | Altersgruppe | Age group | USA | United States | Hongkong | Hong Kong |
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