Pleasurable surprises : a cross‐cultural study of consumer responses to unexpected incentives
Ana Valenzuela; Barbara Mellers; Judi Strebel
| Year of publication: |
2009
|
|---|---|
| Authors: | Valenzuela, Ana ; Mellers, Barbara A. ; Strebel, Judi |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 36.2009/10, 5, p. 792-805
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Emotion | Kulturelle Identität | Cultural identity | Asiaten | Asians | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Erratum enth. in: Bd. 37.2010/11, 1 (Jun.), S. 196 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003945116