Images, reviews, and purchase intention on social commerce : the role of mental imagery vividness, cognitive and affective social presence
Erik Ernesto Vazquez, Chirag Patel, Salvador Alvidrez, Lorena Siliceo
| Year of publication: |
2023
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|---|---|
| Authors: | Vazquez, Erik Ernesto ; Patel, Chirag ; Alvidrez, Salvador ; Siliceo, Lorena |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 74.2023, p. 1-15
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| Subject: | Mental imagery vividness | Cognitive social presence | Affective social presence | Social commerce | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Kognition | Cognition | Emotion | Soziale Beziehungen | Social relations | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2023.103415 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014364526