Female athlete endorsers : determinants of effectiveness
Janet S. Fink; Heidi M. Parker; George B. Cunningham; Jacquelyn Cuneen
| Year of publication: |
2012
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|---|---|
| Authors: | Fink, Janet S. ; Parker, Heidi M. ; Cunningham, George B. ; Cuneen, Jacquelyn |
| Published in: |
Sport management review. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1441-3523, ZDB-ID 2105257-8. - Vol. 15.2012, 1, p. 13-22
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| Subject: | Werbewirkung | Advertising effects | Werbeträger | Advertising media | Sportler | Athletes | Frauen | Women | Soziale Rolle | Social role | Glaubwürdigkeit | Credibility | Markenimage | Brand image | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009517341