Females' customer engagement with eco-friendly restaurants in Instagram : the role of past visits
Year of publication: |
2023
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Authors: | Ballester, Estefania ; Ruiz Mafe, Carla ; Rubio Benito, Natalia |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald, ISSN 1757-1049, ZDB-ID 2028752-5. - Vol. 35.2023, 6, p. 2267-2288
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Subject: | Brand advocacy | Customer brand engagement | Eco-friendly restaurants | Past visits | Perceived originality | Gastronomie | Restaurant industry | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Kundenintegration | Customer integration | Social Web | Social web |
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