Feminism and advertising : responses to sexual ads featuring women : how the differential influence of feminist perspectives can inform targeting strategies
Hojoon Choi, Kyunga Yoo, Tom Reichert, Temple Northup
| Year of publication: |
2020
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|---|---|
| Authors: | Choi, Hojoon ; Yoo, Kyunga ; Reichert, Tom ; Northup, Temple |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 60.2020, 2, p. 163-178
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| Subject: | Sexual advertisement | Werbung | Advertising | Werbewirkung | Advertising effects | Frauenbewegung | Women's movement | Südkorea | South Korea |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2020-010 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012293506