Sexual ad appeals in social media : effects and influences of cultural difference and sexual self-schema
Year of publication: |
2022
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Authors: | Choi, Hojoon ; Yoo, Kyunga ; Reichert, Tom ; Northup, Temple |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 41.2022, 5, p. 910-929
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Subject: | cultural difference | Sex in advertising | sexual appeal | sexual self-schema | social media marketing | Sexualität | Sexuality | Social Web | Social web | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Kulturelle Identität | Cultural identity | Werbung | Advertising | Geschlecht | Gender |
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