Field validation study of conjoint analysis using selected mail survey response rate facilitators
| Year of publication: |
1988
|
|---|---|
| Authors: | Lund, Daulatram B. ; Malhotra, Naresh K. ; Smith, Allen E. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 16.1988, 4, p. 351-368
|
| Publisher: |
Elsevier |