Fighting churn with rate plan right-sizing : customer retention strategy for the wireless telecommunications industry
Ken Kwong-Kay Wong
| Year of publication: |
2010
|
|---|---|
| Authors: | Wong, Ken Kwong-kay |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 30.2010, 13/14, p. 2261-2271
|
| Subject: | Mobile Anwendung | Mobile application | Telekommunikationssektor | Telecommunications industry | Beziehungsmarketing | Relationship marketing | Kanada | Canada |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008809589