Financial Services Marketing
| Year of publication: |
2001
|
|---|---|
| Authors: | Durkin, Mark |
| Published in: |
International Journal of Bank Marketing. - Emerald Group Publishing Limited, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 19.2001, 1, p. 48-49
|
| Publisher: |
Emerald Group Publishing Limited |
| Subject: | Financial services | Banks | Services marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | review |
| Language: | English |
| Other identifiers: | 10.1108/ijbm.2001.19.1.48.1 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10014760500