New Product Introductions for Low-Income Consumers in Emerging Markets
Year of publication: |
2020
|
---|---|
Authors: | S, Arunachalam |
Other Persons: | Bahadir, S. Cem (contributor) ; Bharadwaj, Sundar G. (contributor) ; Guesalaga, Rodrigo (contributor) |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Schwellenländer | Emerging economies | Innovation | Konsumentenverhalten | Consumer behaviour | Produktentwicklung | New product development | Niedrigeinkommen | Low income | Entwicklungsländer | Developing countries |
Extent: | 1 Online-Ressource (66 p) |
---|---|
Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 27, 2019 erstellt |
Other identifiers: | 10.2139/ssrn.3460736 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
-
New product introductions for low-income consumers in emerging markets
Arunachalam, S., (2020)
-
Business models to serve low-income consumers in emerging markets
Pels, Jaqueline, (2017)
-
The antecedents and consequences of affordable value innovations for emerging markets
Ernst, Holger, (2015)
- More ...
-
New product introductions for low-income consumers in emerging markets
Arunachalam, S., (2020)
-
Bahadir, S. Cem, (2015)
-
Financial value of brands in mergers and acquisitions : is value in the eye of the beholder?
Bahadir, S. Cem, (2008)
- More ...