Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?
Year of publication: |
2008
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Authors: | Bahadir, S.Cem ; Bharadwaj, Sundar G. ; Srivastava, Rajendra K. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 72.2008, 6, p. 49-64
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