So finden sie den richtigen Sponsor : Marktübersicht - Profi-Strategien - Vertragsgestaltung - Kreativ-Ideen - Profitieren von Prominenten - Szene- und Lifestyle-Sponsoring
Year of publication: |
1992 ; Orig.-Ausg.
|
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Authors: | Mauerer, Stefan |
Publisher: |
München : Heyne |
Subject: | Sponsoring | Ratgeber |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
Extent: | 106 S. : Ill., graph. Darst. |
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Series: | Heyne-Bücher / 22, Heyne-Business. - München : Heyne. - Vol. 298 |
Type of publication: | Book / Working Paper |
ISBN: | 3-453-05728-7 |
Source: |
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