Finding and minding the gaps in state-of-the-art lean and green marketing in the construction industry
Alternative title: | Pronalaženje i utvrđivanje raskoraka između suvremenoga lean (agilnog) i zelenoga marketinga u građevinskoj industriji |
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Year of publication: |
2020
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Authors: | Tuz, Ahmed ; Sertyesilisik, Begum |
Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 32.2020, 2, p. 187-203
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Subject: | construction industry | green marketing | lean and green marketing | lean construction | marketing strategy | sustainable development goals | Bauwirtschaft | Construction industry | Öko-Marketing | Green marketing | Nachhaltige Entwicklung | Sustainable development | Lean Management | Lean management | Lean Production | Lean production | Marketingmanagement | Marketing management |
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