Finding brands and not losing your religion? : exploring the relationship between brand engagement in self-concept and religious commitment
Wiktor Razmus and Beata Zarzycka
| Year of publication: |
2021
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| Authors: | Razmus, Wiktor ; Zarzycka, Beata |
| Published in: |
Journal of management, spirituality & religion : JMSR. - [Erscheinungsort nicht ermittelbar] : International Association of Management, Spirituality & Religion, ISSN 1942-258X, ZDB-ID 2514916-7. - Vol. 18.2021, 3, p. 201-217
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| Subject: | brand engagement in self-concept | grandiose narcissism | religious commitment | Religion | Markenführung | Brand management | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Beziehungsmarketing | Relationship marketing | Mitarbeiterbindung | Employee retention |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.51327/FEVJ7857 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013285669