Finding critical success factors for virtual community marketing
Sang Hoon Kim; Kyung Hoon Yang; Jae Kyung Kim
| Year of publication: |
2009
|
|---|---|
| Authors: | Kim, Sang Hoon ; Yang, Kyung Hoon ; Kim, Jae Kyung |
| Published in: |
Service business : an international journal. - Berlin : Springer, ISSN 1862-8516, ZDB-ID 2280177-7. - Vol. 3.2009, 2, p. 149-171
|
| Subject: | Social Web | Social web | Vertriebsweg | Distribution channel | Erfolgsfaktor | Success factor | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Südkorea | South Korea |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003843025