Finding donors by relationship fundraising
Sangkil Moon & Kathryn Azizi
| Year of publication: |
2013
|
|---|---|
| Authors: | Moon, Sangkil ; Azizi, Kathryn |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 27.2013, 2, p. 112-129
|
| Subject: | North Carolina | Beziehungsmarketing | Relationship marketing | Revenue-Management | Revenue management | Fundraising | Nonprofit-Marketing | Nonprofit marketing | Prognoseverfahren | Forecasting model | Tobit-Modell | Tobit model | Veterinärwesen | Veterinary control service | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009758376