Finding the path(s) towards profitable e-commerce
Relying on a unique and arguably representative sample of transaction e-commerce companies, this paper takes a closer look at whether and how companies could be profitable on-line. This analysis clearly demonstrates that a non-trivial set of winners are emerging, which combine both strong operational excellence as well as fine-tuned to about 3 generic strategic postures.
Year of publication: |
2003
|
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Authors: | Bughin, Jacques |
Institutions: | Deutsche Bank Research |
Subject: | E-tailing | Strategic Clusters | Post entry performance |
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