Firm adaptiveness and performance heterogeneity : the case of sales-advertising dynamics in an evolving product market
Demetrios Vakratsas; Zhenfeng Ma
| Year of publication: |
2009
|
|---|---|
| Authors: | Vakratsas, Demetrios ; Ma, Zhenfeng |
| Published in: |
Journal of evolutionary economics : JEE. - Berlin, Germany : Springer, ISSN 0936-9937, ZDB-ID 1055126-8. - Vol. 19.2009, 1, p. 21-40
|
| Subject: | Kapazitätsplanung | Capacity planning | Wachstumsbranche | Growth industries | Werbewirkung | Advertising effects | Unternehmenserfolg | Firm performance | Kfz-Industrie | Automotive industry | USA | United States | 1990-1999 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003805314