Firm performance and marketing analytics in the Chinese context : a contingency model
Year of publication: |
2022
|
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Authors: | Liang, Xiaoning ; Li, Guoxin ; Zhang, Hao ; Nolan, Eimear ; Chen, Fadong |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 141.2022, p. 589-599
|
Subject: | Inter-departmental Coordination | Market Agility | Market Turbulence | Marketing Analytics | Success Traps | Unternehmenserfolg | Firm performance | China | Marketing | Marketingmanagement | Marketing management |
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